Privacy Policy

Zareli Active respects your privacy and is committed to handling personal information lawfully, fairly, transparently and securely.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, create an account, place an order, request a return, contact us, subscribe to marketing communications or otherwise interact with our online store.

Who We Are

Zareli Active operates the online store available at:

https://zareliactive.com

Zareli Active is operated under Brazilian business registration CNPJ 62.218.100/0001-46 and serves customers in the United Kingdom.

For the purposes of applicable UK data protection law, Zareli Active is the controller of the personal information described in this Privacy Policy, except where a service provider acts as a separate controller for its own processing activities.

For privacy enquiries, data protection rights requests or complaints, contact:

Email: contacto@zareliactive.com
Website: zareliactive.com

Scope of This Policy

This Privacy Policy applies to personal information collected through:

  • Our website and online store.

  • Customer accounts.

  • Product orders and checkout.

  • Returns, refunds and cancellations.

  • Customer care communications.

  • Newsletter and marketing subscriptions.

  • Cookies and similar technologies.

  • Promotions, surveys, feedback and product reviews.

  • Other interactions with Zareli Active.

Third-party websites, applications or services linked from our website may operate under their own privacy policies. We recommend reviewing those policies before providing personal information directly to them.

Personal Information We Collect

The information we collect depends on how you interact with Zareli Active.

Identity and Contact Information

This may include:

  • Full name.

  • Email address.

  • Telephone number.

  • Billing address.

  • Delivery address.

  • Customer account details.

  • Communication preferences.

Order and Transaction Information

This may include:

  • Products ordered.

  • Selected sizes and colours.

  • Order value.

  • Discounts and promotional offers.

  • Payment and billing status.

  • Delivery method.

  • Tracking information.

  • Order history.

  • Returns, refunds and cancellations.

  • Customer service records relating to an order.

Payment Information

Payments are processed by authorised payment providers, such as Stripe, PayPal, card networks and other payment methods displayed at checkout.

Zareli Active does not normally receive or store your complete payment card number, card security code or full payment credentials.

We may receive limited payment information, including:

  • Payment confirmation.

  • Payment method.

  • Transaction reference.

  • Billing status.

  • Card type or final digits, where supplied by the payment provider.

  • Fraud or payment risk indicators.

Payment providers may process personal information as separate controllers in accordance with their own privacy policies.

Website and Device Information

When you use our website, we may collect:

  • IP address.

  • Browser type and version.

  • Device type.

  • Operating system.

  • General location derived from the IP address.

  • Pages and products viewed.

  • Links selected.

  • Referring website or advertisement.

  • Session and browsing activity.

  • Basket and checkout activity.

  • Cookie and consent preferences.

  • Website error, performance and security information.

Customer Care Information

When you contact us, we may collect:

  • Email communications.

  • Questions and support requests.

  • Complaints.

  • Return or cancellation reasons.

  • Photographs of faulty, damaged or incorrect products.

  • Delivery information.

  • Feedback and survey responses.

  • Any other information you choose to provide.

Please avoid sending personal information that is not reasonably necessary for us to handle your request.

Marketing and Advertising Information

Where applicable, we may collect:

  • Newsletter subscription status.

  • Marketing preferences.

  • Records of consent or withdrawal.

  • Email delivery, opening and engagement information.

  • Responses to promotions.

  • Advertising interactions.

  • Information showing whether an advertisement resulted in a website visit or purchase.

Information We Do Not Intentionally Request

We do not intentionally request special category or highly sensitive personal information, such as information about health, religious beliefs, political opinions, ethnicity, sexual orientation or biometric identification.

Please do not provide this information unless it is strictly necessary for us to address a specific request and you have been asked to provide it.

How We Collect Personal Information

Directly From You

We collect information directly when you:

  • Place an order.

  • Create or use a customer account.

  • Contact customer care.

  • Submit a return, cancellation or refund request.

  • Subscribe to marketing communications.

  • Complete a form.

  • Participate in a promotion.

  • Provide feedback or submit a product review.

  • Manage your cookie preferences.

Automatically

Certain information may be collected through:

  • Cookies.

  • Pixels and tags.

  • Local storage.

  • Analytics technologies.

  • Website security tools.

  • Fraud-prevention systems.

  • Server and activity logs.

The use of non-essential technologies is subject to applicable consent requirements.

From Service Providers

We may receive information from providers that help us operate our store, including:

  • Shopify.

  • Stripe, PayPal and other payment providers.

  • Banks and payment networks.

  • Delivery and logistics providers.

  • Analytics and advertising platforms, including Google where configured.

  • Email and communication providers.

  • Customer account and support tools.

  • Website security and fraud-prevention providers.

From Other Lawful Sources

We may receive information from:

  • A person placing an order on your behalf.

  • Delivery recipients.

  • Payment providers investigating a transaction.

  • Couriers providing delivery updates.

  • Public authorities where authorised by law.

  • Publicly available sources where use is lawful and relevant.

How and Why We Use Personal Information

We only process personal information where we have a valid purpose and lawful basis.

To Process and Fulfil Orders

We use personal information to:

  • Accept and manage orders.

  • Confirm and process payments.

  • Deliver products.

  • Provide tracking information.

  • Send order and service communications.

  • Process cancellations, returns and refunds.

  • Manage customer accounts.

The principal lawful basis is the performance of our contract with you.

To Provide Customer Care

We use personal information to:

  • Respond to enquiries.

  • Investigate delivery problems.

  • Handle complaints.

  • Review faulty, damaged or incorrect products.

  • Provide assistance with returns and refunds.

Depending on the circumstances, we rely on performance of a contract, compliance with legal obligations or our legitimate interest in providing effective customer care.

To Protect Our Store and Prevent Fraud

We may use personal information to:

  • Verify transactions.

  • Detect potentially fraudulent or unauthorised activity.

  • Protect customer accounts.

  • Maintain website and payment security.

  • Prevent misuse of promotions.

  • Establish, exercise or defend legal claims.

We rely on our legitimate interests in protecting our customers and business, and on legal obligations where applicable.

To Meet Legal and Regulatory Requirements

We may process information to:

  • Maintain tax and accounting records.

  • Comply with consumer protection requirements.

  • Respond to lawful requests from regulators, courts or public authorities.

  • Prevent or investigate unlawful activity.

  • Establish, exercise or defend legal claims.

The lawful basis is compliance with a legal obligation or our legitimate interests, depending on the requirement.

To Improve Our Website and Services

We may use information to:

  • Understand how the website is used.

  • Identify technical problems.

  • Improve website performance.

  • Analyse product and store performance.

  • Develop services and customer experience.

  • Understand general customer preferences.

Depending on the technology and purpose, we rely on consent or our legitimate interests. Where consent is legally required for cookies or similar technologies, processing will only take place after the required consent has been provided.

To Provide Marketing Communications

We may use personal information to send:

  • Product announcements.

  • Promotional offers.

  • New collection information.

  • Early access opportunities.

  • Relevant brand news.

We rely on consent or another basis permitted by direct marketing law. Every electronic marketing message will provide a clear method of opting out.

To Measure and Personalise Advertising

With the required consent, we may use limited online identifiers and activity information to:

  • Measure advertising performance.

  • Understand whether an advertisement resulted in a visit or purchase.

  • Limit repeated advertisements.

  • Create or measure advertising audiences.

  • Personalise advertising where permitted.

You can manage relevant permissions through the cookie preferences available on our website.

Information Required to Provide Our Services

Certain information is necessary to process an order, take payment, arrange delivery, provide customer care or complete a return.

If you do not provide the required information, we may be unable to:

  • Accept or fulfil an order.

  • Deliver the products.

  • Process a payment or refund.

  • Create a customer account.

  • Respond fully to a request.

Optional information will be identified where appropriate.

Shopify and Our Online Store

Our store is hosted through Shopify, which provides the ecommerce platform used to display products, manage orders and operate the checkout.

Shopify may process information to provide:

  • Website hosting.

  • Shopping basket and checkout functionality.

  • Customer accounts.

  • Order administration.

  • Store and payment security.

  • Fraud prevention.

  • Analytics and technical support.

Depending on the activity, Shopify may act as our service provider or process certain information for its own purposes. Shopify’s own privacy information explains how it handles personal information in those circumstances.

Sharing Personal Information

We may share personal information only where reasonably necessary to operate our store, fulfil an order, protect our services or comply with the law.

Recipients may include:

  • Shopify and ecommerce platform providers.

  • Stripe, PayPal and other payment processors.

  • Banks, card issuers and payment networks.

  • Delivery companies, couriers and logistics providers.

  • Returns and fulfilment centres.

  • Email, hosting and communication providers.

  • Customer care and account-management platforms.

  • Analytics and advertising providers.

  • Website security and fraud-prevention providers.

  • Accountants, lawyers, insurers and professional advisers.

  • Regulators, courts, law-enforcement bodies and public authorities where legally required.

Providers receive only the information reasonably necessary to perform the relevant service.

Some recipients, such as payment providers, may act as separate controllers and process information under their own privacy policies.

We do not sell personal information in exchange for money.

We may share limited online identifiers with analytics or advertising providers where legally permitted and, where required, only after obtaining consent.

Business Transfers

If Zareli Active is involved in a sale, restructuring, merger, financing, acquisition or transfer of business assets, relevant personal information may be disclosed to professional advisers, potential purchasers or other parties involved in the transaction.

Information will only be disclosed where reasonably necessary and subject to appropriate confidentiality and data protection safeguards.

Cookies and Similar Technologies

Our website uses cookies and similar storage or access technologies to operate correctly, remember preferences, understand performance and support advertising.

Strictly Necessary Technologies

These technologies support essential functions, including:

  • Keeping products in your basket.

  • Maintaining checkout progress.

  • Supporting customer account login.

  • Remembering privacy preferences.

  • Maintaining website and payment security.

  • Detecting fraud.

These technologies may be used without consent where legally permitted because they are necessary to provide the service requested or protect the website.

Analytics and Performance Technologies

These technologies may help us understand:

  • How visitors use the website.

  • Which pages and products are viewed.

  • Whether technical errors occur.

  • How the website performs.

  • Which improvements may be helpful.

Where consent is legally required, these technologies will only be activated after consent has been provided.

Advertising Technologies

Advertising technologies may be used to:

  • Measure advertising campaigns.

  • Understand whether an advertisement resulted in a visit or purchase.

  • Limit repeated advertisements.

  • Personalise advertising.

  • Create or measure relevant advertising audiences.

Where consent is required, advertising technologies will not be activated until consent has been provided.

You can accept, reject or manage relevant technologies through the cookie preferences available on our website.

You can also manage cookies through your browser. Disabling strictly necessary technologies may prevent some parts of the store from functioning correctly.

Marketing Communications

If you subscribe or otherwise lawfully qualify to receive marketing, we may send information about products, promotions, collections and brand updates.

You can opt out at any time by:

  • Selecting the unsubscribe link in a marketing email.

  • Changing your marketing preferences, where available.

  • Contacting contacto@zareliactive.com.

We may retain limited information on a suppression list to ensure that marketing is not sent after you opt out.

Order confirmations, delivery updates, return information, security notices and other necessary service communications are not marketing messages. We may continue sending these communications when required to fulfil an order or provide a requested service.

International Data Transfers

Zareli Active operates internationally, and some service providers may process or store personal information outside the United Kingdom.

Where UK data protection law applies to an international transfer, we use or rely on an appropriate transfer mechanism where required.

Depending on the recipient and destination, this may include:

  • UK adequacy regulations.

  • The UK International Data Transfer Agreement.

  • The UK Addendum to approved contractual clauses.

  • Contractual, technical and organisational safeguards.

  • Another transfer mechanism permitted by applicable law.

We also consider the nature of the information, the destination and the protections provided by the recipient.

You may contact contacto@zareliactive.com for further information about the safeguards relevant to your personal information.

Data Retention

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

When determining retention periods, we consider:

  • The nature and sensitivity of the information.

  • The purpose for which it is used.

  • Whether an active customer relationship or account exists.

  • Tax, accounting and consumer protection requirements.

  • Fraud-prevention and security needs.

  • Applicable limitation periods for legal claims.

  • Whether a deletion request has been made.

  • Whether limited information is needed to respect an opt-out request.

In general:

  • Order, payment, return and transaction records are retained for the period reasonably required by applicable tax, accounting, consumer and legal obligations.

  • Customer account information is retained while the account remains active and for a reasonable period afterwards, unless earlier deletion is appropriate.

  • Customer care communications are retained for as long as reasonably necessary to resolve the matter and manage legal or operational records.

  • Marketing information is retained until you opt out or until it is no longer reasonably necessary.

  • Limited suppression information may be retained after an opt-out to ensure that marketing is not sent again.

  • Cookie and analytics information is retained according to the applicable technology, consent setting and operational requirement.

When information is no longer required, it will be deleted, anonymised or securely restricted unless continued retention is required by law.

Data Security

We use reasonable technical and organisational measures designed to protect personal information against:

  • Unauthorised access.

  • Accidental loss.

  • Misuse.

  • Alteration.

  • Unauthorised disclosure.

  • Destruction.

Measures may include secure connections, access controls, account protections, service-provider assessments and security procedures.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping your customer account password confidential. Contact us promptly if you believe your account or personal information has been accessed without authorisation.

Automated Processing and Fraud Prevention

Shopify, payment providers and fraud-prevention services may use automated tools to identify potentially fraudulent, suspicious or unauthorised transactions.

These tools may consider:

  • Transaction information.

  • Device and browser information.

  • IP address.

  • Order history.

  • Payment and fraud-risk indicators.

  • Inconsistencies in billing or delivery details.

A transaction may be held for review, declined or cancelled where a genuine security or fraud concern exists.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects without an appropriate legal basis and the safeguards required by law.

Where applicable, you may request human review, express your point of view and challenge a qualifying automated decision by contacting us.

Children’s Privacy

Our store is intended for a general adult audience and is not specifically directed at children.

We do not knowingly collect personal information from children where parental authorisation or another lawful basis would be required.

If you believe that a child has provided personal information improperly, contact us so that we can investigate and take appropriate action.

Your Data Protection Rights

Depending on the circumstances and lawful basis used, you may have the right to:

  • Be informed about how your information is used.

  • Request access to your personal information.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of your information.

  • Request restriction of processing.

  • Object to processing based on legitimate interests.

  • Object to direct marketing at any time.

  • Request transfer of eligible information to you or another provider.

  • Withdraw consent at any time.

  • Challenge certain decisions made solely through automated processing.

  • Raise a data protection complaint.

These rights are not absolute and may be subject to legal conditions or exemptions.

Withdrawing consent does not affect processing that lawfully occurred before consent was withdrawn.

Your Right to Object

You have the right to object at any time to the use of your personal information for direct marketing.

When you object to direct marketing, we will stop using your information for that purpose.

You may also object to processing based on legitimate interests. In those circumstances, we will stop the relevant processing unless we demonstrate compelling legitimate grounds to continue or the processing is necessary for legal claims.

Exercising Your Rights

To exercise a data protection right, contact:

contacto@zareliactive.com

Please use the subject line:

Privacy Request – Zareli Active

Include sufficient information to help us identify the relevant account or interaction. We may request information reasonably necessary to confirm your identity and protect your information from unauthorised access.

We will respond without undue delay and normally within one calendar month after receiving a valid request, subject to any lawful extension or clarification permitted under applicable data protection law.

We do not normally charge a fee for exercising a data protection right. A reasonable fee may apply, or a request may be refused, where the law permits this because a request is manifestly unfounded or excessive.

Data Protection Complaints

If you are dissatisfied with how Zareli Active has collected, used or protected your personal information, you may submit a complaint to:

contacto@zareliactive.com

Please use the subject line:

Data Protection Complaint – Zareli Active

We will:

  • Provide a clear way for you to raise the complaint.

  • Acknowledge receipt within 30 days.

  • Take appropriate steps to investigate without undue delay.

  • Keep you reasonably informed about the progress.

  • Notify you of the outcome without undue delay.

Right to Complain to the ICO

You also have the right to complain to the Information Commissioner’s Office, the United Kingdom’s independent data protection regulator.

Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113

We would appreciate the opportunity to address your concern directly, but you are not required to contact us before approaching the ICO.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

  • Changes to our services.

  • Changes to service providers.

  • Changes in legal requirements.

  • Changes to how personal information is used.

  • Security or operational improvements.

The latest version will be published on this page. Where required by law, material changes will be communicated through an appropriate method.

Changes will not retrospectively reduce any rights attached to personal information already collected.

Contact Us

For questions, privacy requests or data protection complaints, contact:

Email: contacto@zareliactive.com
Website: zareliactive.com

Zareli Active is operated under Brazilian business registration CNPJ 62.218.100/0001-46, serving customers in the United Kingdom.